Over the past years we have worked with different organizations to help them analyze perceptions online to develop better communications campaigns. We helped Civil Society Organisations (CSOs) improve their brand online and rally public conversation around their area of work, and advised NGOs on influencers to engage for their communication campaigns. We have assisted counterterrorism agencies in the development of policies based on public perceptions of extremism using social media analysis, and developed a hate speech detector, while working on the detection of extremism in Eastern Europe.
What all these have in common is the use of the digital sphere to inform better decisions, and an understanding of the digital context to drive actions and evaluate their impact.
KNOW YOUR AUDIENCE AND DRIVE ACTIONS BASED ON DATA.
Using social media, you can better understand what people are concerned about and how they feel about their realities.
This will allow you to develop programs and campaigns tailored to those concerns, as well as engage your key stakeholders with a language and actions that are tailored to and that resonates with them.
MONITOR AND MEASURE THE SUCCESS OF YOUR ACTIONS.
Through social media, you can establish baselines on public perceptions in a less costly, faster way than using traditional services like surveys.
During and after the deployment of your actions and campaigns, you can keep a pulse on those perceptions and analyze their evolution to assess the effectiveness of your actions.
keep track of your reputation, proactively.
Due to the high volatility of opinions online, it is important to keep the pulse on your organisation’s reputation and what people think about it.
Keep track in real time of what people are saying about you and your company, and interact with those posts directly from the platform. React to crises on time, and keep a healthier organizational reputation.
KEEP TRACK OF TRENDS INFLUENCING PUBLIC PERCEPTIONS.
Identify high level trends of the most engaging narratives (entities, institutions, people, slogans, topics, ideas…), and predict changes in perceptions to keep track of your reputation or inform the strategic direction in which your organization should move.
ENGAGE THE RIGHT PEOPLE FOR MORE IMPACTFUL RESULTS.
Use social media to identify the users that are most followed, read, contacted, etc. - i.e. the influencers that you can engage to help you spread the messages you care about. Combined with the network analysis module in FUSION™, you can get an insights on the complex relationships between online influencers.
GET ACCESS TO ALL OF THIS DATA, EASILY.
Using our media monitoring module, you’ll have access to top platforms through easy-to-build search queries. This means that you will not need to hire external people to do the analysis for you - you will be able to do it yourself and react quickly to the fast-paced changes of the online sphere.