In early 2018, we began to work with one of Colombia’s largest companies (Fortune 500) to bridge the gap between field observations in regional offices and strategic decision-making at Headquarters. The company faced various challenges:
Lack of communication between different departments and different operation bases meant that no one had the necessary information and tools to get a 360 degree view of the territories where it operates.
Delays in processing and analyzing information on critical stakeholder needs with which they need to engage.
Rigid data repositories inhibit the access and easy use of data for better decision-making.
Lack of analytical capabilities to forecast and prevent operational hazards due to sociopolitical variables.
In general, this organization had a strong desire to build capacity to do data-driven contextual analysis to better collaborate across areas, strengthen its presence and relationships with local community stakeholder, better predict risks and respond more intelligently to crises.
Together with our local allies in Colombia and the client itself, we developed a Context Intelligence System (Sistema de Inteligencia del Entorno, SIE) to centralize relevant information (from the organization and open sources) and create analytical capabilities to act upon developments in real-time.
The SIE included two components: technological and analytical. From the technological component, our solution offers real-time monitoring of topics of strategic relevance for the organization, key to ensure the viability and sustainability of their local operations. FUSION™ allows the company to visualize over 1,400 stakeholders in networks which can be filtered by territory and topics of interest, as well as to geo-reference key company assets, socioeconomic variables and environmental concerns (protected areas, national parks, etc.) in one place to facilitate the analytical training by our local partner.
Because all the information is stored in one place under one same structure, it is easily accessible and searchable, protecting organizational memory from HR turnover and ensuring the organization can respond promptly to crises, learn from the past and prevent them from occurring again in the future.
Increased analytical capabilities to understand the local context and public perceptions around issues of strategic and operational importance.
Better shared understanding of the complex dynamics between community stakeholders, their interests and the company.
Ability to adapt strategic communication and CSR programming accordingly.
Progress towards data-driven organizational culture, centralizing relevant information for decision-makers with technology.